- It is a discovery commerce platform
- Its store is scroll worthy. Acts as an alternative social media feed, just for shopping
- It ensures that only India’s creamy layer uses the app by using the credit score as a filter
Revenue generation success
- Less than 5% of Amazon’s user base
- Generates massive sales for some of the brands listed in Cred - 30-50% of sales is thanks to Cred (as of March 2023)